Author Topic: Radio Ad Types  (Read 373 times)

Offline AwakeableAwake

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Radio Ad Types
« on: November 26, 2013, 12:19:01 AM »
What are the types of radio ads or radio promotions which can be used for advertising purposes? Is it only limited to buying a spot and making an ad, or is there more to it?
« Last Edit: November 26, 2013, 12:19:01 AM by Guest »
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Offline AwakeAwakened

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Re: Radio Ad Types
« Reply #1 on: November 26, 2013, 12:19:16 AM »
One of the most basic radio ads is the spot buying technique. With a pre-recorded ad, a 15 second or 30 second spot will be bought in order to pay for the airtime for the ad. The price will be cheaper by the dozen which is why it’s best to buy spots in bulk and get it at a much cheaper cost per spot bought.
« Last Edit: November 26, 2013, 12:19:16 AM by Guest »
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Offline LukeSpinning

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Re: Radio Ad Types
« Reply #2 on: November 26, 2013, 12:20:17 AM »
Another way of buying a radio ad is through the “time check” sponsorship. When the time is mentioned in a certain radio program, a sponsor can host the time that is mentioned in a radio show. In some cases, these are package incentives when one buys a spot in bulk, but it can also be bought individually in some radio stations.
« Last Edit: November 26, 2013, 12:20:17 AM by Guest »
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Offline MinySpinning

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Re: Radio Ad Types
« Reply #3 on: November 26, 2013, 12:20:33 AM »
Product sponsorship can be taken to a whole new level when the product sponsors an entire radio show. If they buy a *ll time block, they can do the format of the show and they can also share on the revenues through the advertisements pla* on the show. Although this is a costly way of radio programming, it has been an effective way of programming for a number of brands already.
« Last Edit: November 26, 2013, 12:20:33 AM by Guest »
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